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What’s needed to launch, produce and promote a podcast?

How Making $1.1 Million in 11 Months Forced Me to “Break” My Business…And Crack the Business Trifecta (Lifestyle, Profitability, and Growth) As a Result

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Dr. Lisa

I'm two days out from the end of the month, and just crossed $45K+ in sales, $22K+ new cash collected.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.


Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

Dr. Lisa

1x Set Up

  • Set up on platform (Libsyn, Podbean, Megaphone, etc)

  • Confirm, troubleshoot individual podcast apps (Apple Podcasts, Spotify, Pocket Casts, etc)

  • Produce show elements (show open, bumpers, outro)

    • Find and license music

  • Equipment (eg. Yeti Blue, pop filter)

  • Software (eg. Zoom, Audition)

The Investment

$4,000 per month for 6 months

$20,000 pay in full

Process

  • Get clear on possible objectives/desired outcomes

    • Entertainment

    • Civic Engagement

    • Public service, educational

    • Business development

    • As a recruiting tool

    • Other revenue streams

  • Get clear on risks to avoid

  • Brainstorm with avid podcast listeners in the space

  • Study what others in that genre/industry are doing

    • In podcasting

    • How they’re using their social media channels

  • Test with target audience

The Investment

$4,000 per month for 6 months

$20,000 pay in full

Ongoing per episode

  • Book guests (research, outreach, schedule)

  • Host's preparation, recording the interview

  • Oversee recording

  • Edit episode

  • Produce (integrate show open, promos, outro, etc)

  • Publish (write title, show notes, create thumbnail, upload)

  • Guest follow up (sharing links, media)

The Investment

$4,000 per month for 6 months

$20,000 pay in full

Promotional

  • Book host(s) as guest on other podcasts

  • Do outreach and coordinate promo swaps, feed drops, etc

  • Apply to podcast apps to be featured

  • Outreach to newsletters and reviewers

  • Social media (create content, engage with audience, etc)

  • Paid promotion on apps

The Investment

$4,000 per month for 6 months

$20,000 pay in full

Revenue Streams

  • Strategic guests (potential clients, underwriters)

  • Corporate sponsors

  • Advertisers

  • Patrons (eg. Patreon subscribers)

  • Workshops

The Investment

$4,000 per month for 6 months

$20,000 pay in full

Shall we build your show together?